VEGETATE [ˈvɛdʒɪteɪt] verb
1. live or spend a period of time in a dull, inactive, unchallenging way
2. (of a plant or seed) grow; sprout

Simply Vegetating is an eco-friendly and ethical limited production design collection with a plant-based message, developed, designed and illustrated by me (Carolina).

The concept for the collection is a save-the-world, plant-based one, with a sprinkle of bad vegetable puns. The illustrations are hand-drawn with a poorly working pigment liner, made in my home with classic rock and a curious bunny to inspire me, and the compositions made digitally in my own small office in the center of Västerås, Sweden. Essential to the project are also my partner in crime and everything else; first-class idea supporter and pun-lover Henrik, and my mother Katya; extraordinarily deft silversmith, artisan and jewelry designer. The jewelry for the collection is designed by us together and lovingly handcrafted by Katya in her own smithy in Skåne, Sweden.

The items in the collection are made for you to use and treasure, to be inspired by, and to show off your values (and your sense of style of course). It is our hope they will be a precious part of your life for a long time to come.

Our mission is to inspire a better world through beautifully designed, handcrafted items with an attitude and a plant-based message. We do our best to ensure that all our products are eco-friendly and ethically produced using organic materials, and that they’re all made by small-scale, Swedish artisans. We want to inspire another form of production and consumption, where craftsmanship and limited production play the more important part, where organic and ethical products is the standard, and where the items you purchase can be used and treasured for a very long time.

Carolina Ekström